AEO Ladies Denim department
In Ladies denim area AEO’s business focus in Bangladesh Since last two year two Bangladeshi factory has achieved to produce as per customer requirement which is high stretchability denim fabric and much destroyed in washing process.
In Ladies Denim area their main focus in 4 (Four) areas which are as follows
1. Challenging fabrication which attracts to customer.
2. Fit ( Body fitting )
3. Washing technology which always challenging and latest or up-to-the-minute.
4. Colors as Saturated color

Challenging fabrication
In 2017 there are two Long pant style was best seller with supper stretch fabric (Maximum 4% Spandex) but in 2016 AEO has used new fabrication which was supper supper stretch fabric also called 4 way or 360 Degree stretch this fabrication was totally new in the Fashion market But in 2017 AEO did not use 4 way or 360 Degree stretch for their running production and development stage which will hit in USA Market in 2018.
For 2018 In Denim Fabric trends AEO is going to Less spandex fabric like 2% but earlier it was 4 to 5% and they are removing viscos content from their present fabrication they have changed this fabric strategy reason is to make more prominent destroyed effect at knee and front part area. Following is major content as trend 88% cotton 10% polyester and 2% Lycra and using special quality Polyester where customer getting denim feels better with real comfortable.
But in less destroyed look garments they are again using comfortable and soft feel fabrication which content as trend 76% cotton, 14% Viscos, 8% polyester and 2% Lycra. Also they are using 5% Lycra for destroy less garments.

Fit
In Fit trend in 2016 & 2017 much popular fit was Supper Supper Low rise supper low rice for Skinny fit, jegging fit and as traditional fit AEO has sold Kick boot and flare Fit Boyfriend Fit.
But in 2017 production their Fit trend is high rise, supper high rise with Skinny fit, jegging fit for 2018 market they have launched one new Fit which is Mom Fit, Beside for their regular customer they producing as traditional fit Kick boot and flare Fit and Boyfriend Fit or TOM Girl Fit.

Wash technic
For 2016 & 2017 production AEO Launch in the USA Market heavy destroyed looks as well as regular wash technic like 3D whisker, sheveron, Light Scraping, small holes, Sand blast, PP spray, Grinding.
For 2018 we have developed some sample where fashion’s main wash focus was in heavy destroyed, tearing, raw cut hem, after washed remove stitch at hem, dark & light shade fabric patch attach, cut at knee area and twisted leg area. Customer also is developing in their product Foil printing and embroidery technic. Beside AEO is developing garments dye color on Denim Fabric i/o White PFD fabric as technique at first Denim Indigo color they are removing to use Bleach once remove the indigo color washing plant applying dye on the garment here coming over dye with indigo effect on the garments.
Color :
In 2017 in denim market color tendency was in dark side like dark color indigo and some time AEO also use light color and med dark color beside Black color denim.
For 2018 market AEO’s Main focus in Back color denim, Dark color denim and their focus also in White color denim

In 2017 there are two Long pant style was best seller with supper stretch fabric (Maximum 4% Spandex) but in 2016 AEO has used new fabrication which was supper supper stretch fabric also called 4 way or 360 Degree stretch this fabrication was totally new in the Fashion market But in 2017 AEO did not use 4 way or 360 Degree stretch for their running production and development stage.
In Denim Fabric trends AEO is going to Less spandex fabric like 2% but earlier it was 4 to 5% and they are removing viscos content from their present fabrication they have changed this fabric strategy reason is to make more prominent destroyed effect at knee and front part area. Following is major content as trend 88% cotton 10% polyester and 2% Lycra and using special quality Polyester where customer getting denim feels better with real comfortable.
In the Jeans area at present Dark color and Med Denim is best seller color beside Black and white color are also best seller.
For 2018 we have developed some sample where fashion’s main wash focus was in heavy destroyed, tearing, raw cut hem, after washed remove stitch at hem, dark & light shade fabric patch attach, cut at knee area and twisted leg area. Customer also is developing in their product Foil printing and embroidery technic.
Bestseller Magic and market Intelligence points as follows
• Power Fit 360, Super Stretch denim
• High-performance stretch designed to hold its shape and hug customer’s curves.
• Stretch moves both up & down and side to side.
• Fitted thru waist, hip & thigh area.
• Customer required base denim color which is favored and season base.
• Customer’s required Fitting magic in the denim product Like, Jegging, Kick boot, Boot cut, Flare and Hi- Rise & Low Rise.
• Vertical stretch is designed to lift the butt and help contour the leg.
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• AEO launched this Year New Fit which name is MOM Fit its main characteristic is Rise is too long ( Supper High Rise ) and skinny shape at bottom hem it is very Relaxed through waist line to hip line as well thigh. Ease through leg and booty.

For 2018 we have developed some sample where fashion’s main wash focus was in heavy destroyed, tearing, raw cut hem, after washed remove stitch at hem, dark & light shade fabric patch attach, cut at knee area and twisted leg area. Customer also is developing in their product Foil printing technology.

Two short styles was best seller in stretch denim in dark color and stretch over dyed frayed hem in black color.
In 2017 two short style is best seller one is in 4 Way supper supper stretch Black denim (Sulfur Slasher Dye ) and other is with heavy overall destroyed in over dyed short and color is Black. At present AEO trend is moving to heavy destroyed area. They are placing small qnty order with too much destroyed applications.
This year we observed AEO is returning back in simple wash for big volume order and one of best seller long pant we are producing with Black stretch denim (Sulfur Slasher Dye ) with softner and Rinse wash only. Other best seller long pant also common dry process like whisker, chevron, light grinding sand blast etc.
For 2018 we have developed some sample where fashion’s main wash focus was in heavy destroyed, tearing, raw cut hem, after washed remove stitch at hem, dark & light shade fabric patch attach, cut at knee area and twisted leg area. Customer also is developing in their product Foil printing technology

Date : October 18, 2017

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